Butterfly Maternity® - Our promise to you, and the planet.

Our promise - to you and our planet

We are a small business supporting other small businesses throughout our supply chain. We partner innovative makers and manufacturers to re-imagine the production process, from sustainable fabric selection to low-impact dyes and eco-friendly packaging. Our ethos at Butterfly Maternity® is earth-first, beautifully functional products without compromise.

We consider our community of suppliers and customers a tight-knit family, creating only the finest products for your family. Join us.

Sustainable fabrics

Our newest range of pillow covers is lovingly crafted from Tencel™, an environmentally-friendly fabric from sustainably grown eucalyptus and beech cellulose fibres, which has the ability to biodegrade at the end of its life cycle. 

Tencel™ is naturally pure white, requiring no bleaching, to further reduce the chemical load of our production process. And our unique dyeing formulations are thoughtfully low-impact, to create fashion-forward colours and prints while minimising our footprint on the earth. 

You can rest assured your Butterfly Maternity Pillow® and Cover is the cleanest, most comfortable, exquisitely luxe and durable option for you and your bub.

Find out more about Tencel™ and why it’s the smarter choice.

Social responsibility

We give back, supporting 1% for the Planet - a global movement driving powerful environmental change. With every purchase of a Butterfly Maternity Pillow® or Cover, you’re directly contributing to financial investment in the health of our planet for future generations. 

Social responsibility drives our business forward. From farming practices to fabrication, we make a conscious choice to only select suppliers and makers who prioritise the health of their people and our earth.