Made to support you, your bub, and the planet.
We’re all about motherhood, from pre-pregnancy to blooming bellies, breastfeeding and beyond. We stand for women because only a mum knows the challenges, fears and exhausting joy of nurturing a new little soul.
From the second you choose to welcome new life, you become a mama - making conscious choices about your family and your world. That’s why we offer only the highest quality, eco-sensitive maternity products.
Earth first, always
We’re committed to low impact manufacturing processes, to leave a minimal footprint on our earth. Ethical fabrication, sustainable resources, no single use plastic - we honour eco-conscious production practices in every stage, from fabric selection to dyeing processes to packaging. What’s more, we donate 1% of all proceeds directly to 1% for the Planet, to drive positive environmental change for future generations. So your purchase helps create a better world for your little one.
Honest Australian values
Butterfly Maternity® is proudly Australian, loved by mums and bubs around the world. We’re 100% Aussie owned and made, nurtured through deep connections with our customers, our industry and our local manufacturing partners. At Butterfly, we prioritise integrity, innovation and support for both our planet and the beautiful humans who grace it. We’re committed to giving back through job creation, collaboration with local makers and supporting our community - both locally and across the globe.
Highest quality, for the love of your life
We re-engineered the manufacturing process, choosing environmentally-friendly Tencel ™ from certified sustainably grown eucalyptus trees for our latest Butterfly Maternity Pillow® Covers. A natural, plant-derived, biodegradable fibre, Tencel ™ is exquisitely soft, breathable and flexible, creating a luxuriously gentle, comfortable feel for you and your bub. Naturally moisture-absorbent, our durable Tencel ™ covers have been innovatively crafted with low-impact dyes in a range of soft, organic colours.
Our award-winning pillows are created with high quality premium Japara Cotton and filled with Cloudfil® fibre balls to reduce clumping and create the optimum support for you and your baby. Every Butterfly Maternity® product is thoughtfully designed to last, employing highest quality fabrics and manufacturing techniques to reduce consumption, waste and environmental impact.
Proud supporters of Mother Nature. Because from little things, big things grow.